Live Interactive Training

PART 1

iF-101 #1: Kevin: Structuring & Growing A Viable Real Estate Business

• Understanding Real Estate As An
       Agent-Entrepreneur
  
• Goal Setting Tools & Techniques
  
• Daily, Weekly and Annual Planning

iF-101 #2 Kevin: Time Management

• How To’ Structure An Effective Time 
       Management Plan
• The Four ‘Kinds’ Of Time
  
• The Four (4) Quadrants of Real Estate Time
  
• Time Management Tools & Techniques
  

iF-101 #3 Kevin: Part 1- Prioritized/Proactive Prospecting

• Easy/Effective Script Building

• Warm Canvassing Techniques

• Promoting and Hosting Open Houses

• Farming and Target Marketing Strategies

iF-101 #4 Kevin: Part 2:
Prioritized/Proactive Prospecting

• ‘How To’ Effectively Work For Sale By Owners        (FSBOs)
  
• ‘How To’ Expedite Just Listed/Just Sold 
        Promotions

iF-101 #5 Kevin: Part 3:

Prioritized/Proactive Prospecting

• ‘How To’ Effectively Work Expired Listings

• ‘How To’ Build and Grow A Referral-Based         Business

iF-101 #6 Kevin: Working With Buyers

• Buyer ‘Pre-Screening’
  
• Buyer Evaluation and Qualification
  
• Buyer Counseling Process
  
• Buyer Counseling Session
  
• Buyer Tools

PART 2

iF-101 #7 Kevin: Part 1

Working With Sellers

• Four (4) Phases Of A Marketing (Listing)  
        Presentation
  
• Marketing Presentation: Phases 1 and 2
  

iF-101 #8 Kevin: Part 2

Working With Sellers

• Marketing Presentation: Phases 3 and 4
  
• The Highly Effective ‘Upgrade’ Marketing
        Strategy (Listing) Presentation
  

iF-101 #9 Kevin: Part 3

Working With Sellers

• ‘How To’ Control The Pricing Strategy
  
• Pricing Strategies Tools and Techniques
  

iF-101 #10 Kevin: Objection Handling

• Distinguishing Conditions, Stalls and Real 
        Objections
  
• Seven (7) Step Techniques For Handling
       Stalls and Real Objections
  
• Objection Handling Scripts and Visuals
  

iF-101 #11 Kevin: Professional Closing Strategies & Techniques

• Distinguishing ‘Trial’ Closes Versus
        ‘Final’ Closes
  
• Four (4) Highly Effective/Easily Mastered
        ‘Final’ Closes
  
• 10 Additional ‘Final’ Closing Techniques
  

IF-101 #12 Kevin: Presenting Offers and Effective Negotiating

• ‘How To’ Prepare To Present The Offer
  
• ‘How To’ Present The Offer
  
• ‘How To’ Prepare To Negotiate
  
• High Risk And Low Risk Negotiation Tactics
• Highly Effective Problem-Solving Phases

iF-201 #1 Key:  The Fundamentals of Internet Marketing in Real Estate

• Understanding Inbound Marketing and The
       Internet;
  
• The Psychology of Buyers and Sellers when
       using Search Engines;
• How to Build an Internet Profile Signature?
  

iF-201 #2 Key:  Web Crawlers, Indexing, and The Role of Search Marketing

• Understanding the Language of the Internet
        – HTML;
  
• What is the Role of Internet Spiders in
       Crawling the Web?
  
• How to extract Keywords for your Real Estate
       Website?
  
• What are the Fundamentals of Search Engine
       Optimization (SEO)?

iF-201 #3 Key:  Internet Marketing Bio, Visibility, and Inbound Validation

• How do you build your name and expertise         online?
  
• What are the main ingredients of a Proper
       Internet Bio?
  
• What are the Channels of Visibility and
       Validation?

iF-201 #4 Key:  Real Estate Web Platforms, Tools, and Web Marketing

• What are the various types of Website
       Platforms for Real Estate?
  
• What are the ingredients of Hands’ On
       Websites?
  
• How to use Lead Generation Websites?
  
• How do you put together proper Hyperlinks
       using anchor text?

iF-201 #5 Key:  Lead Management Systems & Successful Leads Conversion

• How do Lead Management Systems (LMS)
       work?
  
• How do Lead Management Websites utilize
       PPC Campaigns?
  
• What are the Habits. Scripts, and Follow Up
       Systems to convert Leads?

iF-201 #6 Key:   Email Marketing, Email Scripts, and Weekly Success Habits

• How do you Build a proper Database of Real
       Estate Clients?
• What the Proper Emails and the Frequency
       that create the highest conversion?
  
• How do you build Weekly Success Habits as
       an Entrepreneur?

iF-201 #7 Key:  Landing Pages for Lead Conversion and Local Markets

• What are the proper Landing Pages in Real
       Estate Websites?
  
• What makes a Webpage on the internet
       Sticky?
  
• How do you carve a Local Market with
       proper Navigation?
  

iF-201 #8 Key: Real Estate Blogging for Long Term SEO Visibility

• What is Blog Marketing and How can agents
       use it properly?
  
• How do blogs affect SEO and Keywords
       Visibility?
  
• What are the Topics and steps to blogging for
       Real Estate Agents?
  
• What are Blog Tags, Categories, and How to
       use them properly?
  

iF-201 #9 Key: Direct Response Marketing & Real Estate Internet Farming

• How to Integrate your Postcards, Newsletters,
       Mailers with Web Pages?
  
• What are the Good Hooks that lead to
       appointments?
  
• What are Squeeze Pages and How to build
       them to Generate Leads?
  

iF-201 #10 Key: Social Media Postings for Lead Generation and Validation

• What is the proper mindset to engage future
       clients on Social Media?
  
• What are the post habits that Agents need to
       embrace?
  
• How do agents mix and match the various
       Social Platforms?
  
• How do agents become Business Strategists
       not just order-takers?
  

iF-201 #11 Key: Real Estate Video Marketing and Narration Visualization

• How to embrace Video Marketing by
       learning the fundamentals?
  
• Best Video Topics and Platforms to use in
       Real Estate?
  
• How to extract and embed Videos within
       your Web Pages?
  

iF-201 #12 Key: Build Your Own Real Estate Lead Generation System

• What are Pay per Clicks Campaigns and
       how to start one?
  
• How to create Ads, select keywords, and
       the proper Landing Pages?
  
• What Budget, frequency, and locations
       should agents and brokers target?