Live Interactive Training

This video Wrap Up Conversation was recorded Thursday July 10th, 2014 as we were finishing Week 1 of the i-FAStTRAC Real Estate Training Program, and we were happy to see so many engaged and focused Agents and Brokers pushing their Business to the next level. A Real Estate career is not an easy endeavor, but with the proper mindset, tools, systems, checklists, scripts, dialogs, and internet strategies, we have seen many agents flourish and thrive.

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The heart and soul of Week 2 is focused on Prospecting. Real Estate Prospecting is the cornerstone of a successful career. Real Estate Agents must have a Plan of Action that puts them in the middle of the action, namely Sellers looking to sell their Houses and Buyers looking to purchase Homes. Prospecting is the one Job Real Estate Agents must never take fro granted, but it must be effective and produce results.

We will also tackle the Spiders of the internet and how we can leverage them to our advantage for ranking, SEO, traffic, and lead Generation.

The 4 sessions of Week 2 will cover the following topics - please consult the course syllabus for more in-depth details:

Session #5: Prioritized/Proactive Prospecting: 'Daily Prospecting Funnel‘; Warm Canvassing; Script Building with Kevin (Monday July 21st)

Session #6: Prioritized/Proactive Prospecting: For Sale By Owners with Kevin (Tuesday July 22nd)

Session #7: Internet Spiders and Search Engine Optimization Concepts with Key (Wednesday July 23rd)

Session #8: Internet Marketing Bio and the Effective Channels Visibility with Key (Thursday July 24th)

For a complete Syllabus of the i-FAStTRAC Real Estate Training Course please visit:

http://www.liveinteractivetraining.com/i-fasttrac-course-details

pricing details: http://www.liveinteractivetraining.com/pricing

Heck no! In fact, ‘Red Time’ Activities (Non-Real Estate Related Activities) are the agent’s ‘reward’ for properly managing ‘Green Time’, ‘Blue Time’ and ‘Yellow Time’ activities.

All non-real estate related use of our time is ‘Red Time’! Food shopping, dropping the kids off at school, exercise/ prayer/meditation, our day(s) off, our vacation, time with the family are all great examples of ‘Red Time.

In i-FAStTRAC® Training, I constantly remind agents that the first entry in their Weekly Planner each Sunday is their ‘Appointment With Themselves and Their Family’…their ‘Day(s) Off’! Color it red!

Keep this thought in mind: “We don’t live to work… we work so we can live better!”

If you fall in love with real estate the way I did over 30 years ago, it is easy to lose your perspective and get out of balance. It’s not healthy and it can get very expensive! Be careful! Make room for ‘Red Time’!

To maintain a healthy balance between your real estate life and your real life follow these two rules of thumb: First, when doing annual planning… plan around your ‘Red Time’… plan at least three (3) vacations per year. Second, when doing weekly planning… make your first entry each week… the appointment with yourself (your ‘Day(s)-Off’

Kevin Ahearn, www.liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/LiveInterActiv" target="_blank">https://twitter.com/LiveInterActiv  407-331-5738

The yellow light on a traffic signal stands the same thing that yellow in ‘Yellow Time’ in real estate stands for: BE CAREFUL…PROCEED WITH CAUTION!

‘Yellow Time’ activities in real estate are real estate-related activities that don’t necessarily make us money; or directly support a marketable listing we have or a qualified buyer we are working with or a transaction we are involved in.

Simply put: ‘Yellow Time’ activities are activities which are a part of every real estate agent’s work life! Working on one’s website; updating your database of referral contacts; office meetings; the monthly Association of Realtors’ Monthly Luncheon; even i-FAStTRAC® Training… are all good examples of ‘Yellow Time’ (Real Estate-Related Time) activities.

But…Be CAREFUL! Allowing ‘Yellow Time’ activities to dominate your day, or your week, can be very costly! These types of activities give us a false sense of security because they keep ‘in the game’…but not necessarily on the field of play!

Keep this thought in mind: Real estate is like a river…and the ‘River of Real Estate’ is always moving. Unfortunately, if you are on ‘The River’ but don’t have a clear understanding what daily and weekly activities are the most important, you will be moving along but not necessarily in the right direction! You will be busy but not making the kind of money you deserve to make because you are not controlling your time.

Be vigilant! A good rule of thumb is this: Never Trade-Down: never trade-in ‘Green Time’ (Money Time) or ‘Blue Time’ (Support Time) activities for more ‘Yellow Time’ activities. Always consider, however, Trading-Up… trading in ‘Yellow Time’ activities for more ‘Green’ and ‘Blue’ Time activities whenever possible.

Remember: As real estate agents…”We don’t get paid for the work we do…we only get paid for the results we produce.” ‘Yellow Time’ activities don’t produce ‘Results’…they are simply related to the business we are in.

https://plus.google.com/110481760558919591090?rel=author" target="_blank">Kevin Ahearn, www.liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on https://twitter.com/search?q=%23livetrainingre&src=hash&f=realtime" target="_blank">Twitter 407-331-5738

Any activity an agent undertakes that directly supports a marketable listing they have, a qualified buyer they are working with or a transaction-in-process in which they are involved can be considered a ‘Blue Time’ activity in real estate.

How important are ‘Blue Time’ activities? Second in importance behind ‘Green Time’ activities. But, be careful!

As you become more and more productive, your week which was once a sea of ‘Green’ can quickly turn to ‘Blue’. Your must learn how to control your legitimate ‘Blue Time’ activities to protect your income. Good awareness, habits, discipline and training, like i-FAStTRAC®, can help!

The best way to control ‘Blue Time’ activities is time-blocking!

When planning your day, and your week, try and schedule ‘Blue Time’ activities, also know as ‘Support Time’ activities, at the front-end, or the back-end, of the day whenever possible. This habit will free-up more of your ‘Real Estate Prime Time’ (9 A.M. – 7 P.M.) to concentrate on the ‘Green Time’ activities which make you a living.

Examples of ‘Blue Time’ activities include: writing an ad for your new listing, placing a lawn sign on a listing, creating a flyer for your upcoming Open House, doing a Competitive Market Analysis for an upcoming Marketing (Listing) Presentation; and follow-up calls to existing clients and customers.

All of these ‘Support Time’ activities are important because they are service-related. BUT…do not allow them to define your day or your week! If your don’t control ‘Blue Time’ activities it will cost you and you will see your productivity plateau very quickly.

Remember: Real estate is first and foremost a business of marketing, secondarily a business of selling and thirdly a business of servicing. Don’t allow your ‘service proposition’ to displace the other two!

Kevin Ahearn, @liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/search?q=%23livetrainingre&src=hash&f=realtime" target="_blank">#LiveTrainingRE or Google+: #LiveTrainingRE 407-331-5738

In my most recent blog, I introduced the four (4) kinds of time and colorized each. ‘Green Time’ for real estate agents is ‘Money Time’… the use of their time that earns them a living. As agents, we must always remind ourselves that we work on commission and ”We don’t get paid for the work we do… we only get paid for the results we produce!”

As I emphasize over and over in i-FAStTRAC® Training, the single most important ‘Green Time’ activity for an agent at any level of production is: Prioritized/Proactive Prospecting & Lead Generation. When done correctly and consistently, it ensures a steady-flow of ‘Green’.

Other examples of ‘Green Time’ activities include: showing properties to a highly motivated, financially qualified buyer; giving a well-sequenced marketing (listing) presentation to a highly motived seller; and securing & presenting offers from qualified buyers and presenting those offers to motivated sellers.

Keep this in mind: In the examples I have given, the italicized adjectives describing each activity are as important as the activity per se. If you find yourself, for example, showing property to an unmotivated prospective buyer that’s not ‘Green Time’…that’s a waste of time!

For agents to be consistently productive, at least 20%, and preferably closer to 40%, of their daily activities must be ‘Green Time’ activities. Plan your days and week around legitimate ‘Green Time’ activities!

Footnote! Attending a Closing is not ‘Green Time’…it’s ‘Collection Time’… you’ve already earned the green and are going to the Closing to collect it!

Kevin Ahearn, @liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/search?q=%23livetrainingre&src=hash&f=realtime" target="_blank">#LiveTrainingRE or Google+: #LiveTrainingRE 407-331-5738

Hi! This is Kevin. I had an interesting question last week during one of our Live/Interactive i-FAStTRAC Sessions on Time Management.

A real estate agent, fresh out of licensing school, who was participating in the session asked me to clarify by examples what I meant by: Green Time, Blue Time, Yellow Time and Red Time activities.

I was surprised by the question because I had just finished giving an example of each as I developed the topic. My first reaction was “Is this guy hard of hearing?” Then it hit me! Like so many agents I have trained over the last 30 years, he was so new to real estate he couldn’t visualize beyond my singular example what other activities might fall under each the four (4) kinds of time.

So I made a pact with myself coming out of that training session to devote my next four blogs to identifying and expounding on each of the four kinds of time and give multiple examples of each.

Stay tuned!

Kevin Ahearn, @liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInteractiveTraining.com) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/search?mode=realtime&q=%23livetrainingre&src=hash" target="_blank">#LiveTrainingRE or Facebook: https://www.facebook.com/kevin.c.ahearn" target="_blank">Kevin C Ahearn 407-331-5738

The Power Prospecting Camp designed by Kevin Ahearn and Key Yessaad is coming to Southern California at two locations Wednesday September 4th, and Thursday the 5th.

Alternate: View Hello Vido by Kevin and Key on YouTube

The Camp is a one-day program designed to focus agents at all levels of production to proactively prioritize their Real Estate Prospecting Efforts, and to ensure maximum listing Productivity.

The internet is playing a bigger role in Prospecting and very few of our agents are taking advantage of Direct Response Marketing to generate listings from the listings they already have. We promise a fun and powerful day of learning with practical solutions and habits to help you become the best Prospecting Listing Real Estate Agent you commit yourself to being.

Come Boost your career to the next level! Training Invitation by Bob Keeran and the Brokers of EXIT Realty Southern California – Visit www.ExitRealtySoCal.com for more info!

Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE

Michael Gerber harshly and correctly makes this statement in his book The E-Myth Revisited: ‘Your Business is nothing more than a distinct reflection of who you are. If your thinking is sloppy, your business will be sloppy. If you are disorganized, your business will be disorganized. If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for more.’

As Kevin and I move through the Real Estate Training Program i-FAStTRAC, we are cognizant that many of our agents are willing to work hard, but they work hard sometimes on the wrong activities; which leads them to be discouraged and abandon a career they love.

Kevin will nudge agents towards Prospecting by focusing on Target Marketing and Farming, and I will illuminate how Web Crawlers work – for example: Did you know that when you are searching the internet you are not Searching the internet? I know sounds odd – but it is this type of understanding that gives you the best Search Engine Visibility. See you in Class shortly!

Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE