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Week 2 of i-FAStTRAC 101 is all about Prospecting and Getting Listings

Posted by Key Yessaad on July 14, 2014 at 8:00 AM

This video Wrap Up Conversation was recorded Thursday July 10th, 2014 as we were finishing Week 1 of the i-FAStTRAC Real Estate Training Program, and we were happy to see so many engaged and focused Agents and Brokers pushing their Business to the next level. A Real Estate career is not an easy endeavor, but with the proper mindset, tools, systems, checklists, scripts, dialogs, and internet strategies, we have seen many agents flourish and thrive.

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The heart and soul of Week 2 is focused on Prospecting. Real Estate Prospecting is the cornerstone of a successful career. Real Estate Agents must have a Plan of Action that puts them in the middle of the action, namely Sellers looking to sell their Houses and Buyers looking to purchase Homes. Prospecting is the one Job Real Estate Agents must never take fro granted, but it must be effective and produce results.

 

We will also tackle the Spiders of the internet and how we can leverage them to our advantage for ranking, SEO, traffic, and lead Generation.

 

The 4 sessions of Week 2 will cover the following topics - please consult the course syllabus for more in-depth details:

 

Session #5: Prioritized/Proactive Prospecting: 'Daily Prospecting Funnel‘; Warm Canvassing; Script Building with Kevin (Monday July 21st)

Session #6: Prioritized/Proactive Prospecting: For Sale By Owners with Kevin (Tuesday July 22nd)

Session #7: Internet Spiders and Search Engine Optimization Concepts with Key (Wednesday July 23rd)

Session #8: Internet Marketing Bio and the Effective Channels Visibility with Key (Thursday July 24th)



 

For a complete Syllabus of the i-FAStTRAC Real Estate Training Course please visit:

http://www.liveinteractivetraining.com/i-fasttrac-course-details

pricing details: http://www.liveinteractivetraining.com/pricing

Update to 2015 Pricing Plans of the i-FAStTRAC Real Estate Training Program

Posted by Key Yessaad on July 11, 2014 at 9:50 AM Comments comments ()

In this video, recorded July 10th 2014, Kevin and Key share some thoughts on our 2015 Pricing Schedule for the i-FAStTRAC Real Estate Training Program. Our 2-in-1 Program is unmatched in the industry and has been running successfully for the past 3 years as a collaborative effort. Kevin Ahearn has been training the FAStTRAC Program for more than 15 years. (Pricing Page)


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The Real Estate Training Institute offers the best Real Estate Training Program in the industry with the best pricing plans anywhere. Did you know that you can offer ongoing training to all your agents, live and interactive, for a flat fee of $249 per month? And there are no additional costs for Training Manuals or Membership to access the program. This price is for a 2-Year Agreement but it is not per agent - it is for all your agents, even the agents you add in the future.

 

 

You also get to have at your disposal two (2) very well known and seasoned trainers; Kevin Ahearn and Key Yessaad. The training sessions occur in your office through a Live Feed Monday through Thursday from 1pm to 4pm Eastern. We train on alternate weeks and the sessions are 'Live' and 'Interactive!' Your agents get a chance to ask questions, deepen their understanding, and learn about advanced topics like Web Services, Internet Marketing, Real Estate SEO, Direct Response Prospecting, Blogging, Prospecting, Lead Conversion, and more (see syllabus below.)

 

 

We also give your Real Estate Professionals access to a library of How-To Videos, currently more than 80, to watch from the comfort their personal business environment and have access to them 24/7, at no additional charge.

 

 

Feel free contact our office and ask any question, or request a Sneak-A-Peek and experience one session for Free!

 

 

Complete Syllabus of the i-FAStTRAC Real Estate Course please visit:

http://www.liveinteractivetraining.com/i-fasttrac-course-details

Week 2 of i-FAStTRAC starts with Mastering your Real Estate Listing Presentation

Posted by Key Yessaad on March 10, 2014 at 6:40 AM Comments comments ()

We just finished Week One (1) of the i-FAStTRAC Real Estate Training Program and we gave you a lot of Homework. The program was designed to take place on alternate weeks so you can use your Non-Instruction Weeks to apply the ideas you learned and start succeeding in your Business.

 

Below is a Chat Video between Kevin and Key about the week that was and what is coming up:

 

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Week Two (2) of i-FAStTRAC will resume Monday March 17th with Kevin focusing on the ‘Marketing Presentation,’ commonly referred to as the Listing Presentation. Key will come on on Wednesday and Thursday and work on two topics ‘Direct Response Marketing and the importance of Squeeze Pages in your Real Estate Web Strategy.

 

See you in Class and Happy Prospecting;

 

Real Estate Training Online Course - The Live/Interactive i-FAStTRAC Program
The i-FAStTRAC Real Estate Training Program is the most advanced and comprehensive 3-month Program ever designed. The course is 24 Sessions divided into 6-Weeks of i-FAStTRAC 101 and 6-Weeks of i-FAStTRAC 201. Each Session is Live with three (3) hours of instructions from Real Estate Trainers Kevin Ahearn and Key Yessaad. Real Estate Participants are given Course Handouts, Assignments, Quizzes, Scripts, Mantras, and an ever growing Library of How-To Videos. (407) 331-5738

What is on the i-FAStTRAC Agenda in 2014 - A short Video for Real Estate Brokers

Posted by Key Yessaad on December 10, 2013 at 11:40 AM Comments comments ()

The Real Estate Training Program we call i-FAStTRAC is continuing to evolve, and in 2014 we will be adding a full integration of Sessions and Videos to support the Broker/Owners and Managers.

 

We Started the year with just the Live and Interactive Program and we ended it with over 70 How-To Videos that were driven by the need and desires of our participants.

 

This video with Kevin and I shares some of the ideas we have for the program in 2014, we hope you watch it and share your thoughts.

 

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Here are some of the topics we are planning for 2014:

 


 

From Key Yessaad:

  • Lead Generation Websites for the Office and ‘How to’ Pick the Right One
  • Lead Management Habits and Expectations of Your Agents Using Your Server’s Back-end
  • Broker ‘Book of Procedures’ for Growing Your Brokerage
  • Broker Multiple Web Strategy Initiatives to Leverage Organic Placement
  • Broker Management of ‘Pay-Per-Click’ Services Such as Google and Bing

 

From Kevin Ahearn:

  • The Four (4) Phases of a Successful Recruiting Interview
  • The Recruiting Questionnaire: How and When to Use It
  • ‘How to’ Position Training As Your Best Recruiting Tool
  • Tools to Enhance Agent Productivity and Accountability
  • ‘How to’ Partner With Vendors to Finance Your Lead Generation System and Generate More ‘Closed Transactions’
  • ‘How to’ Promote, Host and Follow-up Career Seminars

 

We hope you continue attending our training sessions and that you will renew your i-FAStTRAC Contract – call us at (407) 331-5738.

 

Happy Prospecting!

 

Real Estate SEO Trainer, Internet Real Estate Training Programs
Key Yessaad is a Real Estate Internet Marketing Strategist and Trainer focused on working with Real Estate Professionals and their Brokers, on thriving using Internet Marketing, SEO, Social Media, and demystify their meaning and application. Get to know the i-FAStTRAC Real Estate Training Program - #livetrainingre – you will be glad you did (910) 538-6610

Week 1 of i-FAStTRAC 201 just ended - it is all about your Presentation Skills

Posted by Key Yessaad on December 7, 2013 at 9:30 AM Comments comments ()

The broad themes of Week 1 of the i-FAStTRAC - #livetrainingre - Real Estate Training Program were ‘Listing Presentation Skills’ and ‘The Power of Blogging in Marketing and SEO.’ Kevin and I hold live and interactive training sessions on alternate weeks Mondays through Thursdays from 1 to 4pm Eastern.

 

In this wrap up video we recorded Dec 5th we discuss the training week that was, then share thoughts on upcoming Sessions on December the 16th:

 

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Here are the topics we will be covering then:


 

Session #5 - Carving Your Real Estate Market & Navigation Management and Phase 3 of The Marketing (Listing) Presentation

(Part 1): Carving your Market and Navigation Management (Key)
Real Estate Agents are in the business of offering solutions! One strategic way of doing so with your website is by offering 1-Click Results that are dynamic and stacked logically. How do you go about carving your market? And what are web visitors searching for? Once these pages are created, how do you go about adding them to your navigation in a logical manner?

(Part 2): Presentation Power: Marketing (Listing) Presentation: Phase 3 (Kevin)
Why should I list with you and your company? Why should I pay you so much when the other agent will list the property for less? In this session, Kevin interactively addresses the answers to these seller questions by stressing the importance of clearly demonstrating what the agent intends to do to successfully market the property; by showing the agent 'How To' educate the seller; by outlining how the agent can differentiate themselves from the competition; and by explaining the importance of substantiating the agent's value to the marketing process.

 

Session #6 - Direct Response Marketing & Internet Seller Integration and Phase 4 of The Marketing (Listing) Presentation

(Part 1): Direct Response Marketing and Internet Seller Integration (Key)
Direct Response Marketing is the most effective way of connecting with potential Real Estate Sellers. What do Sellers want? How do good agents create marketing pieces that not only inform but also stick? What are the Ingredients of a Good Internet Marketing Direct Response Campaign? What are examples of marketing pieces that integrate Direct Response Solutions?

(Part 2): Presentation Power: Marketing (Listing) Presentation: Phase 4 (Kevin)
It has been said that closing is a 'process' not an isolated/disconnected event! When it comes to the Marketing (Listing) Presentation, the 'process' is only complete if, and when, the agent leaves the presentation with the seller's autograph on a 'marketable' listing. In this live/interactive session, Kevin outlines a step-by-step process for getting a 'marketable' listing every time; introduces the importance of conducting an 'Exit Interview'; and introduces the Marketing Presentation Mantras.

 

Session #7 - Internet Squeeze Pages & QR Code Integration and 'How To' Control The Pricing Strategy (Part 1)

(Part 1): Internet Squeeze Pages & QR Code Integration (Key)
Squeeze pages are Web pages that you use to give visitors something they want, but as an exchange you get a lead or a potential client. Advertising is driven by this simple formula. What are the most effective Squeeze Pages Real Estate Agents can create? Are they easy to create? A How-To Session.

(Part 2): Power Pricing: 'How To' Control  The Pricing Strategy: Part 1 (Kevin)
The hallmark of a 'marketable' listing is list price! Controlling the pricing discussion during the Marketing Presentation, therefore, becomes critical. In this session, Kevin interactively explores the 'factors' that influence pricing; investigates why sellers insist on overpricing the property; identifies the tangible benefits of effective pricing; and explains how and when to introduce the Competitive Market Analysis (CMA).

 

Session #8 - Blogging Internally For High SEO Visibility and 'How To' Control The Pricing Strategy (Part 2)

(Part 1): Blogging Internally for High SEO Visibility (Key)
Traffic on the Internet is accumulated, and real estate is an educational venture more so than a sales venture. What are the proper real estate Strategic Blogs internally which cause the build-up of the proper Search Keywords? SEO is simply Search Engine visibility for important search terms that match your clients' needs! What proper Blogs, Tags, Keywords, and Content elevate visibility and convert into sales?

(Part 2): Power Pricing: 'How To' Control The Pricing Strategy: Part 2 (Kevin)
In part 2 of Controlling the Pricing Strategy, Kevin interactively discusses eight things agents want to remember when introducing and explaining the CMA; explains 'How To' be convincing enough to get the right price; introduces and explains when and 'How To' use the Dilemma Technique; shares twelve (12) ways to protect your Marketing Fee; and finishes the session with the Pricing Strategy Mantras.

 

Happy Prospecting!

 

Real Estate SEO Trainer, Internet Real Estate Training Programs
Key Yessaad is a Real Estate Internet Marketing Strategist and Trainer focused on working with Real Estate Professionals and their Brokers, on thriving using Internet Marketing, SEO, Social Media, and demystify their meaning and application. Get to know the i-FAStTRAC Real Estate Training Program - #livetrainingre – you will be glad you did (910) 538-6610

i-FAStTRAC Real Estate Training Program - new round Starts Mon Oct 21st

Posted by Key Yessaad on October 11, 2013 at 6:45 AM Comments comments ()

A new round of the i-FAStTRAC Real Estate Training Program starts Monday October 21st with Session #1 of i-FAStTRAC 101. The i-FAStTRAC Training is a ‘2 in 1’ Program designed and delivered by Master Trainers Kevin Ahearn and Key Yessaad. The length of each program is 6 weeks, starting with i-FAStTRAC 101 targeting New and Underachieving Agents; then followed by 6 weeks of the i-FAStTRAC 201 with a target audience of Mid-Level and Top Producing Agents. (Follow the Conversation at #livetrainingre)

  

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The training program takes place Mondays through Thursdays from 1pm to 4pm Eastern and all the sessions are live and interactive. The agents are then given a week free of training to apply the ideas learned in the classes before they come back to continue their training. Over a 6 week period the agents will alternate with classes one week, and work on their own the following week. Here is the Calendar with detailed descriptions.

 

For more information about the topics covered during the training program we have Full Syllabus for each program:

 

i-FAStTRAC 101 Syllabus: http://www.liveinteractivetraining.com/i-fasttrac-101-syllabus

 

i-FAStTRAC 2011 Syllabus: http://www.liveinteractivetraining.com/i-fasttrac-201-syllabus

 


 

The topics for the first week of the training starting October 21st are:

 

Session #1 - The Platform, Communications Tools and Understanding The Real Estate Business - Monday October 21st, 2013

(Part 1): The i-FAStTRAC Platform. SmartPhones & Communication Tools (Key)
The Platform: When your office joins the i-FAStTRAC Training System, you get access to our website, LiveInteractiveTraining.com where you find your Assignments, Your Sessions Materials, Forums Discussions, and links to additional How-To Videos and Learning Material. Key will introduce you to all our tools, and how to use them. Smartphones: One important tool that real estate agents must realize they need is a properly connected Smartphone. The ability to run all your communication is a synced fashion will open opportunities for your business to grow and flourish. What are the tools, specs, and habits needed to deploy a proper Integrated Smartphone.

(Part 2): Overview of i-FAStTRAC 101 AND 201 (Kevin)
Program Overview: Kevin gives a structural and philosophical overview of the i-FAStTRAC 101 and 201 programs. He explains the focus; the target audiences; and the objectives and the topics addressed in each program. Kevin also explains the Live/Interactive ‘how to' design of both programs and how it benefits participants.

(Part 3): Understanding the Real Estate Business (Kevin)
For agents to succeed they need an understanding of the nuances of the real estate business! Kevin introduces and explains the Real Estate Success Triangle; the variables impacting short and long-term production; and the importance of awareness, control and commitment. He also introduces participants to the importance of accumulating real estate knowledge, skills and attitude.

 

Session #2 - Goal Setting, Tablets, Laptops, Computing, and The Success Formulas – Tuesday October 22nd, 2013

(Part 1): Goal Setting (Kevin)
Without goals we tend to lose direction and end-up working harder rather than smarter! In this session, Kevin addresses why we need to set goals; the 'facts' about goals; and 'how to' establish and achieve goals! He also introduces two automated documents (each with 'how to' video support): the Business Income Goals Worksheet and the Personal and Business Expense Analysis.

(Part 2): Computers, Laptops, Tablets, and Computing (Key)
The world of computing was changed fundamentally with the introduction of Smartphones and Tablets. Desktop Computers are now considered dinosaurs and used only in specific situations. What are the tools of the Tech Savvy Agent? And what are the parameters and specs that real estate agents must know so they can get the right tools?

(Part 3): The Success Formulas (Kevin)
In this segment, Kevin introduce three (3) proven, multi-step formulas for success: the Listing Success Formula; the Sales Success Formula: and the Personal/Business Success Formula and explains to participants the importance of developing the habits of success.

 

Session #3 - Time Management and System Management of Contacts, Calendar, Tasks & Emails – Wednesday October 23rd, 2013

(Part 1): Time Management (Part 1) (Kevin)
The single most precious, irreplaceable resource we all have is time! Agents need to be acutely aware of this because in real estate: 'We don't get paid for the work we do' we only get paid for the results we produce! - In this session, Kevin outlines the benefits of time management; the 'facts' about time management; the four (4) kinds of time; and 'how to' structure an effective Time Management Plan. Kevin also introduces two (2) automated time management documents (both supported by a 'how to' videos): the Weekly Planner and the Weekly Activity Report.

(Part 2): Managing your Time, Contacts, Emails, and Texts (Key)
Communication is job #1 in Real Estate! And, being able to stay focused and not get overwhelmed with your emails, contacts, texts, and Time Blocking require you deploy the right tools and to acquire the right habits. Learn the 'easy steps' of using technology to manage all of these properly.

 

Session #4 - Time Management Continued, and Introduction of Internet Inbound Marketing – Thursday October 24th, 2013

(Part 1): Time Management (Part 2) (Kevin)
In this session, Kevin finishes his discussion of Time Management by emphasizing the importance of planning in weekly increments and regularly reviewing one's Time Management Plan. He also identifies and interactively discusses the Time Robbers and Time Savers. And for the first time, participants are introduced to i-FAStTRAC Mantras and how to use and benefit from them.

(Part 2): Internet Marketing: An Introduction to 'Inbound' Marketing (Key)
Traditional Marketing and Internet Marketing are not the same! It is the distinction between Traditional 'Outbound' Marketing versus Non-Traditional 'Inbound' Marketing that defines the Internet. The job of the real estate agent is to understand that distinction and offer the most effective marketing to their sellers and have the right 'marketing magnet' to attract buyers.

 

We hope to visit with you in class – we promise you will love the training and learn meaningful strategies to help you grow your business.

 

Kevin Ahearn and Key Yessaad
http://www.liveinteractivetraining.com/
(407) 331-5738

Session 1 of i-FAStTRAC 201 starts September 16th at 1pm Eastern

Posted by Key Yessaad on September 16, 2013 at 10:40 AM Comments comments ()

The newly enhanced i-FAStTRAC 201 Real Estate Training Program starts Monday September 16th at 1pm Eastern. Kevin Ahearn and I, Key Yessaad, see Real Estate Training akin to coaching; this is why we believe in the interactive part of of the program. The i-FAStTRAC 201 Program is targeted to i-FAStTRAC 101 graduates, Mid-Level Producers, and Top Producers.

 

We cover topics dealing with Buyer Evaluation and Counseling; the Marketing (Listing) Presentation; Controlling the Pricing Strategy; Objection Handling; Closing and Negotiating Techniques; 'Inbound' Marketing Strategies; Direct Response Marketing; Video Marketing; Squeeze Pages; and the deepest Internet Placement Strategy offered to date.

 

For content details on every session view our Syllabus, and the Calendar for exact dates and times (Note: All times are Eastern Standard Time - please adjust accordingly.)

 

 

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Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE

The Role of Real Estate Websites in Marketing - A Question

Posted by Key Yessaad on September 10, 2013 at 12:10 AM Comments comments ()

Ponder this Question: What is the role of Real Estate Websites in Marketing? It is a fundamental question very few brokers and agents ever bother to ask, let alone answer.

 

Today is session #9 of the i-FAStTRAC 101 Real Estate Training Program and I will delve deeply on this topic; I will also illuminate the various types of Web Solutions available to agents and to brokers. It is important to keep in mind that buying a Website or Web Service is easy; making it strategic and worth the effort requires a solid plan of action.

 

Kevin will tackle today techniques and scripts for working Expired Listings, as well as a plan of action to work them effectively. See you in class shortly!

 

 

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View Recap Video of Kevin and Key talking about Week 2 of the training, and this upcoming Week


Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE

Announcing the 2 in 1 Program i-FAStTRAC 101 and 201 Real Estate Training

Posted by Key Yessaad on August 1, 2013 at 11:45 AM Comments comments ()

Kevin Ahearn and I, Key Yessaad, are very pleased to announce the ‘2 in 1’ Real Estate Training Program launching August 12th – The i-FAStTRAC 101 and i-FAStTRAC 201. These 2 Real Estate Training Programs were designed for two audiences; The New, Aspiring, and those so who are somewhat underachieving in their career (i-FAStTRAC 101); and the Advanced and Established Real Estate Agent who earned commission of more than $40K per year (i-FAStTRAC 201.) Each program is 6-Weeks Long with 24 hours of Live instructions per month – the two programs combined spread over a 12-Week period with a total of 72 hours of Live Training and Coaching.

 

 

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Here is a Video that will give you a sense of our commitment and the value of the training program we wish to bring to your Real Estate Agents. We also provide you with a full Syllabus of the the two programs; as well as ask you to visit our Calendar Section for dates; times and details. We tend to train on alternate weeks Mondays through Thursdays from 1pm to 4pm Eastern. All of our Trainings are Live and supported with handouts and an extensive Library of How-To Videos.

 

It is very important that Brokers and Agents do not confuse the title of i-FAStTRAC 101 as being a basic course – it is in fact a 6-Week Fundamental Course that tackles very important foundational Real Estate Concepts that many advanced agents have appreciated. The 101 Syllabus covers topics such as Real Estate Sales Psychology; Computing and Tablets; Smartphones for Real Estate; Time Management; Inbound Marketing; Strategic Open Houses; The Psychology of Search Engines; Target Marketing Farming; Web Crawlers; FSBO Selling Strategies; Internet Channels of Visibility; Lead Generation Tools; Internet Marketing Bios; Integrated Just Listed/Just Sold Promotions; Expired Listings Strategies; Web Services Platforms; Referral Business Solutions; Lead Management and Capture; Strategic Hyperlinks; Lead Conversion Success; etc.

 

The i-FAStTRAC 201 Syllabus will reveal advanced topics that push the established Real Estate Agents to grow their inventory of Listings using Prospecting Strategies and focusing and high return Strategies. Some of the topics will cover are: Success Transition; Blogging for Listings; Internet Super-Pages and Tags; Buyer Counseling; Advanced Meta Tags; Listing and Marketing Presentations; Internet Landing Pages; Carving and Web Navigation; Marketing Listing Demonstration; Direct Response Marketing; The Listing Closing Process; Squeeze Pages; Pricing Strategies; QR Code implementation; Blogging Internally for Traffic; Proper CMA Presentation; Internet Listings Strategies; Backlinks with Blogging; Social Media and Bookmarking; Professional Negotiation; Closing Techniques; etc.

 

Kevin and I look forward to seeing you in Class – Happy Prospecting!

 

 

 

Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE

Friday Thoughts and Video from Kevin and Key on Training Sessions as of July 19th 2013

Posted by Key Yessaad on July 22, 2013 at 11:10 AM Comments comments ()

In this biweekly video Kevin Ahearn and I, Key Yessaad, share the week that was in Training and announce our new 12-Week Program made up of 6-Weeks of Fundamental Real Estate Training and 6-Weeks of Advanced Real Estate Success Strategies.

 

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This coming week we will reveal the full Syllabus for the whole program and share the new Training Success Habits to empower our participants to succeed in a Real Estate Career.

 

As to the week that passed, it was a bit unusual since we trained for 5 days, to compensate for the 4th of July Holliday. Kevin took agents on a journey focusing on the importing Marketing Presentation, commonly known as the Listing Presentation. He emphasized the sequencing of the event, the Demonstration Phase, and the important Closing Phase. Agents only get one chance to secure listings during a listing Presentation and if they plan them right they will tend to walk away with Marketable Listings all the time.

 

I focused agents on the reality that Real Estate Web Lead Management Systems do not offer any organic cohesion with Direct Response Marketing, and showed agents how to integrate their printed Marketing with properly created Squeeze Pages linked with QR Codes. I also created several How-To Videos for our participants one of which is How To Create Landing Pages in ZillowPress Websites.

 

i-FAStTRAC is a special Real Estate Training Program because it combines the live instructions with the ability of agents to learn at their own pace by viewing instructional Videos that are focused on specific topics, and they can even request them depending on the platform they use. When it comes to Internet Marketing, Social Media, Web Services, and SEO I am platform agnostic – what matters most are the good habits that are engendered, and the fruit of such labor.

 

In the training week to come Kevin will tackle the important Pricing Strategy and The Buyers’ Counseling Session, and I will illuminate the importance of Blogging in Internet Marketing with important concepts such as proper Tagging and Hashing.

 

We look forward to seeing you the week of July the 29th, and we urge to share this video with your Real Estate Colleagues.

 

Thank you!

 

 

 

Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE