Live Interactive Training

Kevin and Key just finished Week 2 of training of i-FAStTRAC 201, The Advanced Real Estate Training Program, and recorded this Video Chat sharing their thoughts about the week that was and what to expect in Week 3 of the program.

View Video in YouTube

This past Monday and Tuesday Kevin focused the Agents on every aspect of the Real Estate Listing Presentation, from the Demonstration Phase to the Closing Phase. Kevin also instructed the participants on the importance of controlling the Pricing Strategy and how to secure ‘Marketable’ listings.

Key trained the agents and brokers Wednesday and Thursday on How to Carve a Local Real Estate Market and create Navigational Search Landing Pages in Real Estate Websites; then how to integrate through Direct Response Marketing Web Pages called Squeeze Pages, with Web Forms, QR Codes and combine them with Just Listed/Just Sold Postcards, Newsletters, and Direct Mail.

We will see you on Monday March 31st through Thursday April 3rd as we will cover the following topics: Power Pricing; Objection Handling Techniques; Professional Closing Techniques; Negotiation Tactics; Listings Blog Strategy; External Blog Techniques; Real Estate Social Media Postings; and Backlink Systems implementation.

from above graphic: “A Plan of Action that only resides in your mind is simply a wish or a desire; Commit your Plan of Action to Paper; Share it with your Broker/Manager; Get yourself a Success Partner; then Methodically and Deliberately implement your Plan; finally revise and tweak as you go along… #keyideas #livetrainingre”

Real Estate Training Online Course - The Live/Interactive i-FAStTRAC Program
The i-FAStTRAC Real Estate Training Program is the most advanced and comprehensive 3-month Program ever designed. The course is 24 Sessions divided into 6-Weeks of i-FAStTRAC 101 and 6-Weeks of i-FAStTRAC 201. Each Session is Live with three (3) hours of instructions from Real Estate Trainers Kevin Ahearn and Key Yessaad. Real Estate Participants are given Course Handouts, Assignments, Quizzes, Scripts, Mantras, and an ever growing Library of How-To Videos. (407) 331-5738

We just finished Week One (1) of the i-FAStTRAC Real Estate Training Program and we gave you a lot of Homework. The program was designed to take place on alternate weeks so you can use your Non-Instruction Weeks to apply the ideas you learned and start succeeding in your Business.

Below is a Chat Video between Kevin and Key about the week that was and what is coming up:

View Video in YouTube

Week Two (2) of i-FAStTRAC will resume Monday March 17th with Kevin focusing on the ‘Marketing Presentation,’ commonly referred to as the Listing Presentation. Key will come on on Wednesday and Thursday and work on two topics ‘Direct Response Marketing and the importance of Squeeze Pages in your Real Estate Web Strategy.

See you in Class and Happy Prospecting;

Real Estate Training Online Course - The Live/Interactive i-FAStTRAC Program
The i-FAStTRAC Real Estate Training Program is the most advanced and comprehensive 3-month Program ever designed. The course is 24 Sessions divided into 6-Weeks of i-FAStTRAC 101 and 6-Weeks of i-FAStTRAC 201. Each Session is Live with three (3) hours of instructions from Real Estate Trainers Kevin Ahearn and Key Yessaad. Real Estate Participants are given Course Handouts, Assignments, Quizzes, Scripts, Mantras, and an ever growing Library of How-To Videos. (407) 331-5738

A new round of the i-FAStTRAC Real Estate Training Program starts Monday October 21st with Session #1 of i-FAStTRAC 101. The i-FAStTRAC Training is a ‘2 in 1’ Program designed and delivered by Master Trainers Kevin Ahearn and Key Yessaad. The length of each program is 6 weeks, starting with i-FAStTRAC 101 targeting New and Underachieving Agents; then followed by 6 weeks of the i-FAStTRAC 201 with a target audience of Mid-Level and Top Producing Agents. (Follow the Conversation at #livetrainingre)

  

The training program takes place Mondays through Thursdays from 1pm to 4pm Eastern and all the sessions are live and interactive. The agents are then given a week free of training to apply the ideas learned in the classes before they come back to continue their training. Over a 6 week period the agents will alternate with classes one week, and work on their own the following week. Here is the Calendar with detailed descriptions.

For more information about the topics covered during the training program we have Full Syllabus for each program:

i-FAStTRAC 101 Syllabus: http://www.liveinteractivetraining.com/i-fasttrac-101-syllabus

i-FAStTRAC 2011 Syllabus: http://www.liveinteractivetraining.com/i-fasttrac-201-syllabus

The topics for the first week of the training starting October 21st are:

Session #1 - The Platform, Communications Tools and Understanding The Real Estate Business - Monday October 21st, 2013

(Part 1): The i-FAStTRAC Platform. SmartPhones & Communication Tools (Key)
The Platform: When your office joins the i-FAStTRAC Training System, you get access to our website, LiveInteractiveTraining.com where you find your Assignments, Your Sessions Materials, Forums Discussions, and links to additional How-To Videos and Learning Material. Key will introduce you to all our tools, and how to use them. Smartphones: One important tool that real estate agents must realize they need is a properly connected Smartphone. The ability to run all your communication is a synced fashion will open opportunities for your business to grow and flourish. What are the tools, specs, and habits needed to deploy a proper Integrated Smartphone.

(Part 2): Overview of i-FAStTRAC 101 AND 201 (Kevin)
Program Overview: Kevin gives a structural and philosophical overview of the i-FAStTRAC 101 and 201 programs. He explains the focus; the target audiences; and the objectives and the topics addressed in each program. Kevin also explains the Live/Interactive ‘how to' design of both programs and how it benefits participants.

(Part 3): Understanding the Real Estate Business (Kevin)
For agents to succeed they need an understanding of the nuances of the real estate business! Kevin introduces and explains the Real Estate Success Triangle; the variables impacting short and long-term production; and the importance of awareness, control and commitment. He also introduces participants to the importance of accumulating real estate knowledge, skills and attitude.

 

Session #2 - Goal Setting, Tablets, Laptops, Computing, and The Success Formulas – Tuesday October 22nd, 2013

(Part 1): Goal Setting (Kevin)
Without goals we tend to lose direction and end-up working harder rather than smarter! In this session, Kevin addresses why we need to set goals; the 'facts' about goals; and 'how to' establish and achieve goals! He also introduces two automated documents (each with 'how to' video support): the Business Income Goals Worksheet and the Personal and Business Expense Analysis.

(Part 2): Computers, Laptops, Tablets, and Computing (Key)
The world of computing was changed fundamentally with the introduction of Smartphones and Tablets. Desktop Computers are now considered dinosaurs and used only in specific situations. What are the tools of the Tech Savvy Agent? And what are the parameters and specs that real estate agents must know so they can get the right tools?

(Part 3): The Success Formulas (Kevin)
In this segment, Kevin introduce three (3) proven, multi-step formulas for success: the Listing Success Formula; the Sales Success Formula: and the Personal/Business Success Formula and explains to participants the importance of developing the habits of success.

 

Session #3 - Time Management and System Management of Contacts, Calendar, Tasks & Emails – Wednesday October 23rd, 2013

(Part 1): Time Management (Part 1) (Kevin)
The single most precious, irreplaceable resource we all have is time! Agents need to be acutely aware of this because in real estate: 'We don't get paid for the work we do' we only get paid for the results we produce! - In this session, Kevin outlines the benefits of time management; the 'facts' about time management; the four (4) kinds of time; and 'how to' structure an effective Time Management Plan. Kevin also introduces two (2) automated time management documents (both supported by a 'how to' videos): the Weekly Planner and the Weekly Activity Report.

(Part 2): Managing your Time, Contacts, Emails, and Texts (Key)
Communication is job #1 in Real Estate! And, being able to stay focused and not get overwhelmed with your emails, contacts, texts, and Time Blocking require you deploy the right tools and to acquire the right habits. Learn the 'easy steps' of using technology to manage all of these properly.

 

Session #4 - Time Management Continued, and Introduction of Internet Inbound Marketing – Thursday October 24th, 2013

(Part 1): Time Management (Part 2) (Kevin)
In this session, Kevin finishes his discussion of Time Management by emphasizing the importance of planning in weekly increments and regularly reviewing one's Time Management Plan. He also identifies and interactively discusses the Time Robbers and Time Savers. And for the first time, participants are introduced to i-FAStTRAC Mantras and how to use and benefit from them.

(Part 2): Internet Marketing: An Introduction to 'Inbound' Marketing (Key)
Traditional Marketing and Internet Marketing are not the same! It is the distinction between Traditional 'Outbound' Marketing versus Non-Traditional 'Inbound' Marketing that defines the Internet. The job of the real estate agent is to understand that distinction and offer the most effective marketing to their sellers and have the right 'marketing magnet' to attract buyers.

 

We hope to visit with you in class – we promise you will love the training and learn meaningful strategies to help you grow your business.

Kevin Ahearn and Key Yessaad
http://www.liveinteractivetraining.com/
(407) 331-5738

By https://plus.google.com/u/0/114499897221072509952?rel=author" target="_blank">Key Yessaad:

Sessions 5 through 8 of the i-FAStTRAC 201 Real Estate Training Program will focus on a range of important topics starting with the mastery of the Listing Presentation, which Kevin calls Marketing Presentation and leading to Pricing Strategy. In Session 8 Kevin interactively discusses eight things agents want to remember when introducing and explaining the CMA.

Link to YouTube Video

Key will work with Real Estate Agents on understanding how Direct Response Marketing and Websites can be connected for better prospecting for Sellers, and explains how to create Effective Non Manipulative Squeeze Pages.

Here are the details for each of the 4 upcoming 4 Sessions:

Session #5 - Carving Your Real Estate Market & Navigation Management and Phase 3 of The Marketing (Listing) Presentation

(Part 1): Carving your Market and Navigation Management (Key)
Time: 60' - 1:00 pm - 2:00 pm
Real Estate Agents are in the business of offering solutions! One strategic way of doing so with your website is by offering 1-Click Results that are dynamic and stacked logically. How do you go about carving your market? And what are web visitors searching for? Once these pages are created, how do you go about adding them to your navigation in a logical manner?

(Part 2): Presentation Power: Marketing (Listing) Presentation: Phase 3 (Kevin)
Time: 115' - 2:00 pm - 3:55 pm
Why should I list with you and your company? Why should I pay you so much when the other agent will list the property for less? In this session, Kevin interactively addresses the answers to these seller questions by stressing the importance of clearly demonstrating what the agent intends to do to successfully market the property; by showing the agent 'How To' educate the seller; by outlining how the agent can differentiate themselves from the competition; and by explaining the importance of substantiating the agent's value to the marketing process.

Session #6 - Direct Response Marketing & Internet Seller Integration and Phase 4 of The Marketing (Listing) Presentation

(Part 1): Direct Response Marketing and Internet Seller Integration (Key)
Time: 60' - 1:00 pm - 2:00 pm
Direct Response Marketing is the most effective way of connecting with potential Real Estate Sellers. What do Sellers want? How do good agents create marketing pieces that not only inform but also stick? What are the Ingredients of a Good Internet Marketing Direct Response Campaign? What are examples of marketing pieces that integrate Direct Response Solutions?

(Part 2): Presentation Power: Marketing (Listing) Presentation: Phase 4 (Kevin)
Time: 115' - 2:00 pm - 3:55 pm
It has been said that closing is a 'process' not an isolated/disconnected event! When it comes to the Marketing (Listing) Presentation, the 'process' is only complete if, and when, the agent leaves the presentation with the seller's autograph on a 'marketable' listing. In this live/interactive session, Kevin outlines a step-by-step process for getting a 'marketable' listing every time; introduces the importance of conducting an 'Exit Interview'; and introduces the Marketing Presentation Mantras.

Session #7 - Internet Squeeze Pages & QR Code Integration and 'How To' Control The Pricing Strategy (Part 1)

(Part 1): Internet Squeeze Pages & QR Code Integration (Key)
Time: 80' - 1:00 pm - 2:20 pm
Squeeze pages are Web pages that you use to give visitors something they want, but as an exchange you get a lead or a potential client. Advertising is driven by this simple formula. What are the most effective Squeeze Pages Real Estate Agents can create? Are they easy to create? A How-To Session.

(Part 2): Power Pricing: 'How To' Control  The Pricing Strategy: Part 1 (Kevin)
Time: 85' - 2:30 pm - 3:55 pm
The hallmark of a 'marketable' listing is list price! Controlling the pricing discussion during the Marketing Presentation, therefore, becomes critical. In this session, Kevin interactively explores the 'factors' that influence pricing; investigates why sellers insist on overpricing the property; identifies the tangible benefits of effective pricing; and explains how and when to introduce the Competitive Market Analysis (CMA).

Session #8 - Blogging Internally For High SEO Visibility and 'How To' Control The Pricing Strategy (Part 2)

(Part 1): Blogging Internally for High SEO Visibility (Key)
Time: 80' - 1:00 pm - 2:20 pm
Traffic on the Internet is accumulated, and real estate is an educational venture more so than a sales venture. What are the proper real estate Strategic Blogs internally which cause the build-up of the proper Search Keywords? SEO is simply Search Engine visibility for important search terms that match your clients' needs! What proper Blogs, Tags, Keywords, and Content elevate visibility and convert into sales?

(Part 2): Power Pricing: 'How To' Control The Pricing Strategy: Part 2 (Kevin)
Time: 85' - 2:30 pm - 3:55 pm
In part 2 of Controlling the Pricing Strategy, Kevin interactively discusses eight things agents want to remember when introducing and explaining the CMA; explains 'How To' be convincing enough to get the right price; introduces and explains when and 'How To' use the Dilemma Technique; shares twelve (12) ways to protect your Marketing Fee; and finishes the session with the Pricing Strategy Mantras.

Kevin Ahearn and Key Yessaad
Real Estate Training Institute, Inc.
http://www.liveinteractivetraining.com/

Week 1 of the Newly Upgraded i-FAStTRAC 101 Real Estate Training Program - #livetrainingre video - ended with over 600 agents as members of the website, over 12 hours of live instructions, and more than 44 How-To Videos available to our participating agents and brokers.

Kevin and I focused the agents on Business Fundamentals such as Time Management, Technology and Contact Management, Advanced Weekly Activity Reports, the commitments of Success, and I wrapped up the week with understanding Inbound Marketing and how it has transformed the Real Estate Business.

Week 3 of i-FAStTRAC 101 starts Monday August 26th and Kevin’s focus all week will be on Prioritized Proactive Prospecting, with topics such as Farming, FSBO Prospecting, Effective Just Listed Promotions, and Expired Listings Lead Generation.

I will delve on the wedge between agents and their clients on the internet, namely Search Engines and how crawlers work, then move on to the important topic of The Marketing Bio and its channels of Visibility. Remember Week 2 is your Assignment week as well as practical in the world application of what you learned in the Live Training Sessions.

Enjoy the video we enclosed and please share it with your Broker Colleagues – and we will see you in class shortly;

Happy prospecting.

Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE