The Skills of your Trade are not the same as the Talents of Running a Business

Posted by Kevin Ahearn on June 20, 2013 at 12:20 AM

The skills of a particular trade help you develop the technician within; if you spend 3 years at a technical school learning the trade of becoming an Electrician, then you hope to get a job working for a business that offers those skills – that schooling does not prepare you to run a business that offers electric repairs and installation.


Entrepreneurs start facing challenges when they confuse their Technical Skill with the Running of a Business that offers those Technical Skills. Being a good Real Estate Agent with the skills of helping Buyers and Sellers does not automatically graduate one to running a Real Estate Brokerage. You must bring a Business Mindset to your Business and expand your skills past your trade technical skills.


Michael Gerber, in his book the E-Myth Revisited, calls this confusion a Fatal Assumption; and he writes it this way: ‘The Fatal Assumption that many Small Business Owners commit is: if you understand the technical work of a business, you understand a business that does that technical work.’




Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE

Categories: Real Estate Success, Key Blog Posts

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