iF201 Key How-To Videos

The videos in this channel are How-To Videos created by Key Yessaad and targeted to participants in the i-FAStTRAC 201 Real Estate Training Program. They do require a password to play and your broker has it – ask them for the current 201 password access.

 
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  • On the Creative Process and Perseverance...
    by Key Yessaad on December 9, 2019 at 9:51 AM
    1942 Views - 55 Comments

    How do you approach the Creative Process and become more accomplished? In this insightful video Ira Glass shares insights between the distinction of doing Good Work and our Taste and Ambition; they will not match as we endeavor to get better, but the volume of work we do with passion closes that gap. Perseverance is our friend – we must embrace it! Thank you Ira Glass for your wisdom.

  • The Experience Economy by Joseph Pine
    by Key Yessaad on December 9, 2019 at 8:51 AM
    1101 Views - 48 Comments

    Clip from a Ted Talk given by Joseph Pine on the shift to the Experience Economy - Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway. https://www.youtube.com/watch?v=2RD0OZCyJCk

  • How to Create Landing Pages using the Ag...
    by Key Yessaad on September 23, 2019 at 12:26 PM
    2336 Views - 85 Comments

    Real Estate Landing Pages are important Web Pages in your Website - In this 31' Video I walk you through the process, Step by Step, and show you how to create them and then place them in your Navigation using the platform Agent Image.

  • Extend, Link, and Enhance your Internet ...
    by Key Yessaad on March 29, 2019 at 9:17 AM
    5691 Views - 112 Comments

    A good Internet Bio is about Branding you for what you do and where you do it; once you have mixed in the proper ingredients (I will show you what they are) and also realized that long Bios are noticed more by Search Engines than short ones, then it’s time to link them properly. And why not go a little further – why don’t we also learn how to embed an intro video so you can become more relatable.

  • The Pillars of your Internet Marketing S...
    by Key Yessaad on January 21, 2019 at 8:03 AM
    1423 Views - 0 Comments

    The mortar that makes the Internet is made by mixing Words with Hyperlinks – That’s it! Without links there’s no SEO, No Social Media, No Algorithms, No Lead Generation, literally no internet. Yet our Real Estate Professionals have yet to master their usage, understand the various flavors of Hyperlinks, but most importantly how to infuse them in your Marketing. Let’s reveal links for what they are and learn 2 strategies to help you with your Long Term Visibility…

    EXIT Realty Convention Breakout Session at the Gaylord National Resort & Convention Center in Washington DC.

  • How-To Create Price Widgets at the local...
    by Key Yessaad on December 18, 2017 at 2:08 PM
    308 Views - 0 Comments

    The easier we make it for our Web visitors to find the homes they want to browse before they make a buying or selling decision the stickier the website. Price widgets at the local level help with the most important aspect of search ? Price; every Real Estate Buyer has a price range in mind, and giving them links to Home Prices sliced by price help them focus on their needs. Let's learn how to create such price widgets and how to link them properly. (Wordpress connected to Lead Generation)

  • Learn to Give Links Organically and Grow...
    by Key Yessaad on May 28, 2017 at 5:42 PM
    815 Views - 0 Comments

    In this 45' How-To Video I dive into the concept of Giving Links to connect you back and get Real Estate Visibility - it is not a well understood concept, worse yet it is rarely implemented in Real Estate Websites? Let's learn what Backlinks are and how to give them and then organically get them back - Think of it this way: "When your Network grows you grow with it!" I run a practical example using the ERC Network in this How-To Video.

  • How-to setup a Google Adwords Campaign w...
    by Key Yessaad on April 28, 2017 at 1:47 PM
    1107 Views - 0 Comments

    In this 1-hour Video I take a real example working with an agent by the name of Gerry Kennedy and Setup his Google Adwords Campaign with Ads, Keywords, billing, a proper budget – all connected to his website, Landing Pages, and Lead Generation. We all learn visually but it is always best to learn using a real live example.

  • How to Create Listings' Alerts using the...
    by Key Yessaad on April 9, 2017 at 2:55 PM
    860 Views - 0 Comments

    In this 20' How-To Video I focus Agents with an iHouse Website on how to create Listings' Alerts. Listings Alerts allow the Real Estate Professional to send the newest and most up to date Listings to Potential Buyers within Specific and Narrow Criteria, including Location, type of property, and amenities. It is up to the Real Estate professional to study the search behavior of their Internet Visitors in order to provide them with the most relevant potential Properties, and then seek an Appointment or a Viewing Opportunity.

  • How to Create Listings' Alerts using the...
    by Key Yessaad on April 9, 2017 at 2:50 PM
    880 Views - 0 Comments

    In this 26' How-To Video I focus Agents with an Onjax Website on how to create Listings' Alerts. Listings Alerts allow the Real Estate Professional to send the newest and most up to date Listings to Potential Buyers within Specific and Narrow Criteria, including Location, type of property, and amenities. It is up to the Real Estate professional to study the search behavior of their Internet Visitors in order to provide them with the most relevant potential Properties, and then seek an Appointment or a Viewing Opportunity.

  • How to Create Landing Pages using the Pl...
    by Key Yessaad on April 2, 2017 at 9:06 AM
    610 Views - 2 Comments

    Real Estate Landing Pages are important Web Pages in your Website - In this 42' Video I walk you through the process, Step by Step, and show you how to create them and then place them in your Navigation using the Placester platform that does not include the "IDX Pages" Module. On the Placester platform without the module "IDX Pages" you do not get to control the Meta Tags but you do control the Tooltip which is a distant cousin of the Title Meta Tag.

  • How-To Understand and Put together a Pro...
    by Key Yessaad on April 2, 2017 at 9:00 AM
    449 Views - 0 Comments

    Every Good blog post comes with an Author and is connected at the bottom of the post with a Blog Signature. What is a Blog Signature? How does it differ from an Email Signature? What are the ingredients of a proper Blog Signature? I will cover the topic with examples, reviews of actual ones, and recommendations for enhancing them.


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