The Experience Economy by Joseph Pine
Clip from a Ted Talk given by Joseph Pine on the shift to the Experience Economy - Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway. https://www.youtube.com/watch?v=2RD0OZCyJCk
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